How Does Disney Harness the Power of Purpose to Create Magic?

As a Disney Cast Member, creating magic wasn’t just something I watched happen—it was something every Cast Member was expected to actively participate in every day. One of the most remarkable aspects of Disney’s culture is how deeply everyone understands and embraces that it's their role to contribute to the magic. Walt Disney himself championed this collective mindset, and his impact is still being felt decades later.

Back in the day, Walt regularly walked through Disneyland, picking up trash (or, for that matter, doing whatever needed to be done). He believed that every Cast Member should follow his lead, ensuring Disney’s parks were as pristine as the dreams they inspired. If a piece of trash hit the ground, it wasn’t just the custodian’s job to pick it up—it was everyone’s job. Why? Because maintaining that magical environment was a shared responsibility, a value ingrained in us from day one.

I’m a germaphobe—big time. Yet, I picked up trash all over the parks during my tenure. And, for years after I left Disney, I found myself instinctively picking up trash whenever and wherever, driven by the culture that Disney instilled in me. It’s a small example (well, not that small for me, considering the magnitude of my germaphobia 😊), but it speaks volumes about the power of culture.

At tEEmatters LLC, we bring that same commitment to culture-building to the organizations we partner with. Just as Disney’s culture empowers every Cast Member to take ownership of the guest experience, we help companies create people-first cultures where every employee feels responsible for the success of the organization.

✨ Ready to create a culture where every team member contributes to your company’s magic? Let’s connect and explore how tEEmatters can help you build a thriving, people-first culture that drives success. tEEmatters, L.L.C.