The Purpose Panacea: The Key to Engaged Teams
- Mary Beth Crawford
- Sep 25, 2024
- 2 min read
Updated: Oct 7, 2024
tEEmatters, LLC Tip #1 for Driving EX: Turn Your Purpose Into Your Competitve Advantage
We spend our days communicating. Emails, meetings, presentations—an endless stream of messages. How often do those messages connect people to their purpose?
Here’s the thing: purpose is the jet fuel of engagement. Studies confirm: when people find purpose in their work, everything changes. When employees align with their company’s purpose, productivity rises, turnover drops, and profitability soars. It’s the foundation for true employee engagement.
So, is your company's purpose clear and compelling? Do your employees understand how their role supports that purpose? Have you baked purpose into HR programs like performance management and leadership development? Do your employee communications tie organizational goals and employee successes back to purpose? How do we turn purpose into a competitive advantage? Here are a few ideas:
First, craft a narrative that links your company’s purpose to the day-to-day. Share stories of employees living the purpose through their work. Make it real. Make it visceral.
Second, surround your team with purpose—posters, screensavers, mugs. Remind people of their purpose every day.
Third, celebrate purpose regularly. In monthly all-hands meetings, highlight teams and individuals who embody the company’s purpose. Make these heroes.
Companies that successfully connect teams to purpose will have the edge. Their people will bring passion, creativity, and meaning to their work.
So, as you send that next email or lead that next meeting, ask yourself: "How can I link this back to purpose?" If you're ready to turn purpose into your company’s competitive advantage, let’s connect. At tEEmatters, L.L.C., we infuse purpose into every aspect of business—from leadership development to employee communications—driving engagement and results.
Contact me today to start building a purpose-driven workforce:
410-963-3971
tEEmatters, L.L.C.