Unveiling the Importance of Conducting a Culture Assessment in Your Organization
- Mary Beth Crawford
- Sep 21, 2024
- 2 min read
Updated: Oct 7, 2024
Why Should You Assess Your Culture? You Think You Know, But You Don’t Know What You Don’t Know..
You assume your people are happy and engaged. You believe you’ve created a great culture, and you’ve even taken steps to address engagement (things you know). You're aware of some feedback you've heard whispered but haven't fully understood (things you know you don’t know). But what about the things you don’t know you don’t know?
Have you truly sought to understand your employee survey comments? Have you followed up on exit interviews? Have you ever asked, "How are you, really?"
"Only 15% of employees worldwide are engaged at work." - Gallup
Are your employees really engaged?
To truly understand your people and what motivates them, you must regularly assess your culture.
Companies that invest in culture and purpose dramatically outperform those that don’t. Deloitte found purpose-driven brands capture more market share and grow three times faster than their competitors. They also report 30% higher levels of innovation and 49% higher workforce retention.
But you can’t invest in something you don’t fully understand. Start by really listening to your people—not just through surveys but through meaningful dialogue. Dig into those exit interviews you’ve brushed off. Conduct stay interviews. Listen closely.
Building real human connections, helping people find meaning in their work, and linking them to a higher purpose—these are the keys to winning today’s talent war.
You think you know, but you probably don’t.
It’s time to take an honest assessment of your culture. The upside? Happier, more engaged people—and results that will make you wonder why you didn’t do this sooner.
Contact tEEmatters, L.L.C. for help.